DJC Insights

The 6 AM Contract: Negotiating with Weakness

2025-12-25 | Founder Insights | by DJC AI Team

The Negotiator in Your Head

It is 5:58 AM. The alarm hasn't gone off yet, but I know it's coming. The room is dark. The air conditioner is humming that perfect, sleep-inducing white noise. The blanket feels like it is made of lead, pinning me to the most comfortable mattress in the world.

And then, the voice starts.

"Dave, it looked like it was going to rain last night. The track will be wet." "Dave, you had that late call with the investors. You need the sleep for recovery." "Dave, just do it tomorrow. One day won't matter."

This voice is the world's best negotiator. It uses logic, it uses compassion, it uses science. It wants to keep me safe, warm, and comfortable.

At 6:00 AM, the alarm rings.

I have exactly 5 seconds to win the argument. If I wait longer, the negotiator wins.

I don't argue back. I just put my feet on the floor.

The Bukit Jalil Protocol

Thirty minutes later, I am at Bukit Jalil Park.

If you have been there at 6:30 AM, you know the scene. The mist is still hanging over the lake. The "uncles" and "unties" are already there, moving in perfect unison to Tai Chi music blasting from a portable speaker. The monkeys are watching from the trees, waiting for an opportunity to snatch a plastic bag.

I start running.

The first kilometer is always a lie. My legs feel heavy. My lungs burn. The negotiator in my head is screaming, "See? I told you. You are tired. Stop now."

But I keep running. By kilometer three, the sun starts to peek over the stadium. The endorphins kick in. The negotiator goes silent.

I am not here because I love running. I am here because I signed a contract.

Feelings vs. Commitments

In business and in health, there is a dangerous misconception that you should "listen to your body" or "follow your heart."

If I listened to my body at 6 AM, I would be asleep. If I listened to my feelings during a market crash, I would sell everything at the bottom.

Feelings are data, not directives.

I treat my morning run at Bukit Jalil not as exercise, but as a compliance check.

  • Did I say I would run? Yes.
  • Did I run? Yes.

That simple binary builds a self-trust that spills over into the boardroom. If I can trust myself to show up at the park when I don't want to, I can trust myself to make the hard cold-calls when I don't want to.

Health is the Ultimate Debt

We talk a lot about "technical debt" in engineering—the cost of taking shortcuts that you have to pay back later with interest.

But Biological Debt is far more expensive.

I see founders in their 40s in Malaysia who have "made it." They have the Datuckship, the bungalow in Damansara Heights, the S-Class. But they are breathless walking up a flight of stairs. They are managing diabetes and high blood pressure.

They defaulted on their biological debt, and now the collectors are calling.

I run because I want to be building companies for the next 30 years. I want to have the energy to argue with my engineers. I want to have the clarity to spot the next trend.

The Victory is in the Morning

When I finish my loop at Bukit Jalil, I am drenched in sweat. I buy a coconut water. I walk back to the car.

The day hasn't even started for most people, but I have already won the biggest battle of the day. I defeated the voice of weakness. I honored my contract.

The rest of the day—the meetings, the bugs, the angry clients—is easy compared to leaving that warm bed.

So tomorrow morning, when the negotiator starts talking, don't argue.

Just put your feet on the floor.

Dave Chong DJC AI Sdn Bhd


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