Insights & Strategy

WhatsApp was never designed to be a sales system.

The desert air in Riyadh shimmers with a heat that feels ancient, yet the conversation taking place on stage is entirely about what hasn’t happened yet.

AI CRM changes this permanently.

It’s the same story in boardrooms everywhere. A company buys a seat on the AI bandwagon, integrates a powerful LLM into their CRM, and expects revenue to skyroc

Every growing business reaches the same crossroads.

Scaling DJC from a consultancy (hours for dollars) to a platform (software for dollars) was the hardest thing we have done.

We build what you ask for. Keep the feedback coming.

The war for attention is getting harder. Only the sharpest systems win.

Here is what the market is actually thinking (vs what Twitter thinks).

Where is DJC going in 2026?

There are two ways to build a software company:

To build an asset that can be sold or managed, you need Infrastructure.

This culture caps revenue at the capacity of the individual.

We structure the CRM hierarchy:

This administrative ping-pong breaks the flow of sales.

Before the lead speaks to a human, the AI initiates a "Concierge Chat."

We categorize leads into three buckets:

If your top closer is typing data into a CRM, you are losing money.

Revenue is not a mystery. It is an output of a machine.

Tools amplify existing behaviors. If your process is chaotic, the tool will amplify the chaos.

This "Loop of Doom" slowed down the entire floor.

We wrote a 50-line Python script.

Financial Impact:

Original Title: Lessons from Deploying AI at Scale

Day 1 was a disaster.

The goal of automation is resolution, not conversation.

The result:

Give them access to:

Technical Debt is a well-known concept: Quick code now = Painful cleanup later.

Normal humans don't think like this.

But for business users, there is only one feature that matters: Trust.

In engineering, there are no solutions. There are only trade-offs.

Complexity is the enemy of execution.

One of the most expensive mistakes startups make is "building for now" with no thought for "later."

No. You need a better process.

When measuring AI, you must ignore "Usage" and measure "Outcome."

"We saved 4 hours a week writing emails!"

Micromanagement is a symptom of invisible data.

The greatest silent killer of revenue is not "bad leads"—it's missed follow-ups.

You don't need to be a coder. You need to be a clear writer.

The most dangerous phrase in 2025 is: "Let's just get the AI to do it."

Insights from DJC.

1. Junior Developer -> Senior Output