DJC Insights
The desert air in Riyadh shimmers with a heat that feels ancient, yet the conversation taking place on stage is entirely about what hasn’t happened yet.
AI & Automation
Practical guides on implementing AI, removing manual work, and scaling operations.
Future Of AI
Why Most AI Projects Fail in Sales Teams
It’s the same story in boardrooms everywhere. A company buys a seat on the AI bandwagon, integrates a powerful LLM into their CRM, and expects revenue to skyroc
Automating Decisions, Not Conversations
The goal of automation is resolution, not conversation.
Measuring AI Effectiveness (Metrics That Matter)
When measuring AI, you must ignore "Usage" and measure "Outcome."
Where AI Actually Adds ROI (and Where It Doesn’t)
"We saved 4 hours a week writing emails!"
From Manual SOPs to AI-Driven Execution
You don't need to be a coder. You need to be a clear writer.
Mapping a Business Workflow Before Adding AI
The most dangerous phrase in 2025 is: "Let's just get the AI to do it."
AI as a Force Multiplier, Not a Replacement
1. Junior Developer -> Senior Output