Old school lead scoring is dead.
Real Estate Playbooks
Specific systems and frameworks tailored for high-volume property teams.
Lead Scoring 2.0: Behavioral Signals Over Demographics
Building a Long-Term Sales Infrastructure
To build an asset that can be sold or managed, you need Infrastructure.
From Individual Closers to Team-Based Systems
One of the biggest growth limits in real estate is the “Star Agent” mentality.
Managing Multiple Projects Without Losing Control
We structure the CRM hierarchy:
Appointment Systems That Reduce Agent Burnout
This administrative ping-pong breaks the flow of sales.
AI-Assisted Lead Qualification for Property Teams
Before the lead speaks to a human, the AI initiates a "Concierge Chat."
Structuring Enquiries, Agents, and Follow-Ups
We categorize leads into three buckets:
Why Real Estate Sales Break at Scale
If your top closer is typing data into a CRM, you are losing money.
DJC Insights