"Garbage in, garbage out" is the oldest cliché in computing.
Sales Systems
Building predictable revenue engines. No fluff, just systems that close deals.
The most hated hour of the week is the Friday afternoon "Pipeline Review."The Sales Manager asks: "Did you follow up with TechCorp?"The Sale
Subjectivity leads to "Happy Ears" – the tendency for reps to hear what they want to hear.
Most companies have a Disconnected Incentive Structure:
WhatsApp was never designed to be a sales system.
AI CRM changes this permanently.
This is a disaster because the psychology is opposite.
Where is the gap? It is in the "Rotting Middle."
The Reality: High-performing sales leaders need a machine to drive. They don't build the car; they race it.
To an AI agent, this is Noise. It contains zero information density. It is flagged as "Low Priority" or "Solicitation."
1. Discovery (Automation Wins)
It was 2:14 AM on a Tuesday.
Every growing business reaches the same crossroads.
You need a separate pipeline in your CRM. Let's call it the "Nurture Pond."
Revenue is not a mystery. It is an output of a machine.
No. You need a better process.
Micromanagement is a symptom of invisible data.
The greatest silent killer of revenue is not "bad leads"—it's missed follow-ups.
Insights from DJC.
DJC Insights