Insights & Strategy

There is a hungry ghost inside every ambitious founder.

There is a specific kind of silence that happens in an office at 9:00 PM. The team has gone home. The cleaners are vacuuming the carpets. The air conditioning h

Barack Obama wore the same blue or gray suit every day for 8 years. Steve Jobs wore the black turtleneck. Mark Zuckerberg wears the gray t-shirt.

Technology implementation is easy. People implementation is hard.

Failure is hard to handle. But surprisingly, success is harder.

Old school lead scoring is dead.

Mike Tyson famously said, "Everyone has a plan until they get punched in the mouth."

Open social media, and you will see "wellness influencers" preaching about work-life balance. They tell you to work 4 hours a day, meditate for 2, exe

In the excitement of "deploying AI," we often treat agents like software products from 2010: you build it, ship it, and patch it occasionally.

In Malaysia and Singapore, we live in a culture of abundance and connection. If you are doing even reasonably well as a founder, your WhatsApp will start blowin

If you walk into any boardroom in Kuala Lumpur, from the glass towers of KLCC to the shophouse offices in Damansara, you will see confident CEOs. They project s

"Garbage in, garbage out" is the oldest cliché in computing.

The most dangerous moment in an AI interaction is not when the AI makes a mistake.

Scroll through LinkedIn or Instagram, and you’ll see the highlight reel of the Malaysian startup scene. The launch parties at swanky bars in Bangsar, the signin

The most hated hour of the week is the Friday afternoon "Pipeline Review."The Sales Manager asks: "Did you follow up with TechCorp?"The Sale

Subjectivity leads to "Happy Ears" – the tendency for reps to hear what they want to hear.

Most companies have a Disconnected Incentive Structure:

WhatsApp was never designed to be a sales system.

The desert air in Riyadh shimmers with a heat that feels ancient, yet the conversation taking place on stage is entirely about what hasn’t happened yet.

AI CRM changes this permanently.

This is a disaster because the psychology is opposite.

We all know the feeling. It’s 2 AM on a Saturday. You’re sitting at a Mamak stall in SS2 or a late-night spot in Geylang. You’ve just sketched out a new product

Where is the gap? It is in the "Rotting Middle."

It is 5:58 AM. The alarm hasn't gone off yet, but I know it's coming. The room is dark. The air conditioner is humming that perfect, sleep-inducing whit

The Reality: High-performing sales leaders need a machine to drive. They don't build the car; they race it.

To an AI agent, this is Noise. It contains zero information density. It is flagged as "Low Priority" or "Solicitation."

1. Discovery (Automation Wins)

It was 2:14 AM on a Tuesday.

It’s the same story in boardrooms everywhere. A company buys a seat on the AI bandwagon, integrates a powerful LLM into their CRM, and expects revenue to skyroc

Every growing business reaches the same crossroads.

You need a separate pipeline in your CRM. Let's call it the "Nurture Pond."

Scaling DJC from a consultancy — trading hours for dollars — into a platform — trading software for outcomes — was the hardest transition we have made.

We build what you ask for. Keep the feedback coming.

Across DJC’s platforms, we process over 100,000 sales interactions every month.

Over the past year, we spoke at and participated in multiple industry events across Malaysia, with selected regional exposure in Southeast Asia.

The best software is invisible.

There are two fundamentally different ways to build a software company.

To build an asset that can be sold or managed, you need Infrastructure.

One of the biggest growth limits in real estate is the “Star Agent” mentality.

We structure the CRM hierarchy:

This administrative ping-pong breaks the flow of sales.

Before the lead speaks to a human, the AI initiates a "Concierge Chat."

We categorize leads into three buckets:

If your top closer is typing data into a CRM, you are losing money.

Revenue is not a mystery. It is an output of a machine.

Tools amplify existing behaviors. If your process is chaotic, the tool will amplify the chaos.

This "Loop of Doom" slowed down the entire floor.

We wrote a 50-line Python script.

Financial Impact:

Original Title: Lessons from Deploying AI at Scale

Day 1 was a disaster.

The goal of automation is resolution, not conversation.

The result:

Give them access to:

Technical Debt is a well-known concept: Quick code now = Painful cleanup later.

Normal humans don't think like this.

But for business users, there is only one feature that matters: Trust.

In engineering, there are no solutions. There are only trade-offs.

Complexity is the enemy of execution.

One of the most expensive mistakes startups make is "building for now" with no thought for "later."

No. You need a better process.

When measuring AI, you must ignore "Usage" and measure "Outcome."

"We saved 4 hours a week writing emails!"

Micromanagement is a symptom of invisible data.

The greatest silent killer of revenue is not "bad leads"—it's missed follow-ups.

You don't need to be a coder. You need to be a clear writer.

The most dangerous phrase in 2025 is: "Let's just get the AI to do it."

Insights from DJC.

1. Junior Developer -> Senior Output